Generative AI & Entertainment: A Special Report

The hype around generative artificial intelligence — a new breed of software capable of creating content across multiple types of media — is like nothing else the business world has ever seen.

That’s why it’s important for the entertainment industry to have a special report that analyzes just what this potentially revolutionary technology can mean. “Generative AI & Entertainment” is Variety Intelligence Platform’s effort to penetrate the hype and provide a clear understanding of how the worlds of film, TV, music and gaming can harness everything from ChatGPT to software you may not have even heard of yet in conjuring up text, code, image, voice, melody and video.

The media industry is projected to see the fastest growth in AI spending of any industry, according to International Data Corp.’s “Worldwide Artificial Intelligence Spending Guide,” with a five-year compound annual growth rate exceeding 30%. But to spend that money wisely, it will take the kind of careful planning for which this report can offer guidance.

Could Hollywood be headed for a world in which machines replace screenwriters? Or is gen AI software actually going to help artists generate their work faster and better than ever? These are just a few of the profound questions this report tackles (as did its preceding report from October 2020), making for an essential read for industry pros working at all levels of the business.

And stay tuned for more on AI’s impact on the entertainment business, as this deep dive is just our first to come on this subject in 2023. When a topic is this big and important, one report won’t do.